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    中华视窗  
    Macbook Pro被权威媒体打差评,苹果公司危机公关事件
    作者:佚名  来源:网络  时间:2019-2-21 9:49:07

    苹果作为一个全球型的品牌。湖南巨推网络科技有限公司秉承着“多元、包容、凝聚、超越”的服务理念。巨推以先进的品牌理念,攻守兼备的推广模式作为依托,结合自身的实战经验以及丰富的行业资源,以创新思维探索品牌推广的新思路。也会出现公关危机事件。在MacBook Pro上市之后问题频频,最突出当属续航问题。近日,美国权威的《消费者报告》给了Macbook极低的评价,并表示其完全不值得购买。据了解,2016款MacBook Pro是苹果所有笔记本中,唯一一款没有获得《消费者报告》推荐的产品。


     


    《消费者报告》认为,新MacBook Pro的屏幕、性能都不错,但电池续航存在缺陷,软文发布平台提供上万个媒体的海量精准数据致力于为各类企业、机构、个人搭建全网品牌营销整合闭环。而且非常不稳定。在同样的测试场景下,参与测试的三款新MacBookPro续航差距时间惊人,竟然从3.75小时到19.5小时不等,让人相当诧异。这对于一款正常的产品来说不可能发生,一般来说,同款产品不同样本的续航差异在5%左右。

     

    相对于以往“置之不理”的态度,这次苹果显得十分重视。新闻占位是一款基于各大搜索引擎的新闻霸屏系统,主要用于公司品牌曝光以及负面新闻压制,从而达到品牌推广及维护的作用。可能是《消费者报告》的影响力太强,亦或者新款MacBookPro确实存在重大缺陷。

     

    苹果全球营销高级副总裁菲尔·席勒(Phil Schiller)表示,正在与《消费者报告》沟通,要彻底搞清新MacBookPro续航不稳定到底是怎么回事。

     

    席勒表示,已经注意到《消费者报告》的测试结果,这与苹果实验室的测试方法和结果都有较大差异。

    本文标题: Macbook Pro被权威媒体打差评,苹果公司危机公关事件 本文地址:http://www.pinpaigongguan.com/Newsinformatioldetails/2/127 本文由湖南巨推网络整理发布,如有侵权请联系本站管理员处理! 湖南巨推网络科技有限公司旗下产品“巨推品牌公关平台”涵盖软文发布、新闻占位、推广服务、危机公关、舆情监控、品牌营销。期待与您的合作! 


    免责声明:本文仅代表作者个人观点,与中华视窗无关。其原创性以及文中陈述文字和内容未经本站证实,对本文以及其中全部或者部分内容、文字的真实性、完整性、及时性本站不作任何保证或承诺,请读者仅作参考,并请自行核实相关内容。一些文章来源网络,如有涉及版权问题,敬请联系45535135#qq.com,我们立即处理。

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